For this essay, you will be applying the Aristotelian appeals (ethical, logical, and emotional) to the rhetoric of two TED Talks. While there are similarities in their rhetorical approaches, there are also some differences.
Your task is to complete the following:
In a multi-paragraph essay which integrates your analysis of both talks, write a reasoned position on which speech is more rhetorically effective in appealing to the intended audience. The purpose of this essay is not the Organic Food discussion, but the strategies that the speakers used to make their speech more effective.
Your essay should include:
Begin with a title that arouses the reader’s interest. The most effective method of finding a title comes from taking an imaginative word or phrases from your essay’s well-crafted concluding line. It will pique your readers’ interest, rather than merely label your essay’s subject and purpose, Further, it often causes your readers to want to re-read your entire essay!
2. Abstract (100 words) 3-4 sentences. Clarify, for your readers, what problem you are trying to solve in your project, what your main claim is, and what the main result of your analysis is.
The introduction should continue to build this interest and should contain the introductory context and provide a lead-in to your thesis/claim. Your essay’s introductory paragraph should effectively introduce the subject and the purpose of your claim.
In your introduction, write six sentences:
1. A hook
2. A problem. Provide a brief explanation of the circumstances that caused the problem you are trying to solve and provide a brief summary of the speakers’ central arguments.
3. Discuss the significance of the topic.
4.. Identify the purpose of your project.
5. Recognize the audience and why this topic matters to them.
6. A thesis statement.
Frame a thesis statement that establishes your reasoned position on which speech is more effective in appealing to the intended audience. You should mention the Aristotelian appeals, asserting your evaluation of each appeal’s effectiveness.
7. Three-Body paragraphs.
A. Write a topic sentence, addressing the ethical appeal in one paragraph, the logical appeal in the second paragraph, and the emotional appeal (pathos) in the third paragraph.
B. Examine, evaluate, and compare/contrast the rhetorical strategies used by both speakers.
Support your topic sentence with abundant evidence to convince your readers that your topic sentence is sound. Make logical connections between parts of your evidence.
Choose one organizational pattern, arranging your or .
C. Use transitions to make your text readable and coherent.
D. Provide your own commentaries, explaining to your readers your position. Avoid using “I” or “You”.
E. Write a concluding sentence. Expand your topic sentence into your concluding sentence that makes clear your position, which should be one that grows logically from your analysis and discussion of the issues.
All body paragraphs should be placed in a logical order maintaining a clear relation to the introduction and thesis. Details must be correctly cited, using MLA parenthetical citation format in the text of the essay. For example, ….(Silva) or ….(Partov).
8. Conclusion. Interpret the findings.
A conclusion gives a reader a sense of completion of the subject. Use the concluding paragraph to emphasize the validity and importance of your thinking. The concluding paragraph is your last chance to convince the reader. The conclusion may be the last part of your essay the teacher reads before putting a grade on your paper. Therefore, make your conclusion count.
I. Briefly summarize your position.
II. While searching for an exit with proper emphasis and grace, here are some suggestions that might spark some good ideas for your conclusion. Use: 1, 2, 3 + two or three of your choice.
An evaluation of the importance of the essays subject
A statement of the essays broader implications
A recommendation or call to action
A warning based on the essays thesis
A quotation from an authority or someone whose insight emphasizes the main point
An anecdote or brief example that emphasizes or sums up the point of the essay
A rhetorical question that makes the reader think about the essays main point
A forecast based on the essays thesis
An ironic twist, witticism, pun, or playful use of words
A proverb, maxim, or motto
9. A Works Cited page
Cite the documentaries that you used for your analysis.
This essay must be accompanied by a Self-Reflection, which should be 350-400 words. A Self-Reflection includes the following:
Evaluate yourself as a writer and a critical thinker, providing informal comments on the various stages of the writing process: ideas, thinking, reading, prewriting, writing, revising, editing, and proofreading.
Comments on specific strengths and weaknesses of your paper.
Comments on how the essay reflects your growth as a writer, researcher, and thinker.
USE Transitions TRANSITIONS. Updated..pdf
Use MLA Format. 1.4 MLA Format. Review
Be specific; use concrete details.
Use compound, complex, and compound-complex sentences.
Avoid using “You”, “We”, and “I”.
Use “It, He, She, They”.
Avoid using there is/are, there was/were.
Avoid using the verb “to be” = am, is, are, was, were, be, being, been (and other linking verbs). Use the action verbs.
Avoid using the Indefinite pronouns: everyone, everybody, nobody, anyone, one, somebody
Avoid using contractions such as don’t, didn’t, isn’t, won’t, let’s, there’s, can’t…..
Useful information. Methods of persuasion.
1. Ethos. What does this writer do to seem knowledgeable about the topic? What are the writer’s biases and values? Does the writer use credible sources? Does this writer appear to have experience and authority? Things to look for: credible sources, accurately cited sources, an appropriate tone, the author’s knowledge of the audience and context of situation.
2. Pathos. What does the writer do to influence the reader? What does the writer do to establish a relationship with the reader? Does the author use imagery or figurative language intended to provoke an emotional response? Does the author use powerful words, phrase, and images that may stir up emotion? Things to look for: words with strong connotations
3. Logos. What does the writer’s purpose for writing? What claims does the writer make about the topic? What type of evidence does the writer rely on? To what extent does the intended audience share the values and beliefs of the author?
Things to look for: facts and statistics, cause and effects reasoning, logical reasons and explanations, acknowledgment of counterarguments and rebut.
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