You will need to write a brief history of your chosen company, complete a SWOT Analysis Table, and explain the strengths, weaknesses, opportunities and threats you identified. You are describing the company from an historical perspective and current day evaluation.
In the past, every student was assigned the same company, Johnson & Johnson. You are welcomed to choose J&J or any other public company that interests you. It needs to be a publically traded to find the required information. You may want to conduct a quick search to make sure you can find SWOT information before committing a lot of time.
Here is an example of where you will find helpful documents:
The company’s website, for example this one for Johnson & Johnson- https://www.jnj.com/
The company’s Annual Report, like this one for J&J – https://www.jnj.com/about-jnj/annual-reports
Yahoo Finance or even better do you own research and find your unique perspective. Google SWOT analysis for your company and see what searches you find.
REMEMBER to cite all references that you use. You may also want to read pages 113 -115 in your textbook regarding SWOT analysis. Here is a SWOT website for additional reference if needed:
For this assignment, use the Case Study SWOT template to fill in your SWOT table. Below the SWOT table, write your history and discussion of the strengths, weaknesses, opportunities and threats. The majority of your paper should come from your evaluation rather than the history.
You will need to use proper grammar and correct spelling. The paper should be a minimum of two pages in length but no more than five pages. You should submit as Word document using 12-point MLA format, the following link will assist, https://owl.english.purdue.edu/owl/resource/747/01/
The SWOT table should be single spaced. You will be graded according to the Grading Rubric also posted in Moodle. Please use the rubric as your guide to maximize your grade.
You must submit the assignment no later than Sunday, April 25th11:55pm.
Late assignments will be reduced by 5 points for each day late – starting with 11:56pm Sunday, April 25th. NO SUBMISSIONS will be accepted after Wednesday April 28th, 11:55 pm
If you have any questions or concern, please contact me for assistance.
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