JWI 599: Business Analytics and Capstone
Capstone Project Part 2
Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWMI 599 Capstone Project Part 2 (1196) Page 1 of 4
CAPSTONE PROJECT
As the newly appointed Chief Executive Officer (reporting to the Board of Directors), you are responsible for
strategic planning and the alignment of people, processes and resources needed to implement your long-term
vision.
Through this project you will apply what you have learned in the JWMI MBA program to a real-world situation.
It is expected that you will use the terminology, tools and models you have learned in all previous courses
related to analysis and strategic planning at the CEO and Boardroom level. Your task is to convince your
Board that you have a credible plan that will not only improve the organizations performance over the next
year, but position the company for that will keep it ahead of the competition.
This project has two components:
1. Board Presentation Game Plan (Due: Week 7)
This part of the Capstone Project is designed help you gather and organize the information that
will be a part of the presentation of your strategic plan. It is organized as a Game Plan designed
to help guide you through your preparation for your presentation to the Board. While such
documents can never be exhaustive, this experience should provide you with a model that will not
only help you prepare for Part 2 of the Capstone Project but can be a useful tool as you continue
your career beyond JWMI. Much of what you include in this component will be from the analysis,
insights and recommendation you have gleaned from Weeks 1 5 discussions.
2. Video Presentation to the Board of Directors (Due: Week 10)
Your final deliverable in your program at JWMI is the presentation of your plan. This is your
opportunity to convince your Board that you have created an inspirational and achievable
strategy for the future AND that you are the person who can execute the plan. A very good
practice is to continue to add, from Week 7 9 discussions, to the Game Plan from Week 7 so
you can then use the Game Plan as your parking lot of ideas and facts to develop your script for
this presentation.
Guidance on Selecting an Organization for Your Capstone Project
The Capstone Project requires that current, accurate, and objectively verifiable data be used.
This and any other information required for your analyses, recommendation,
and implementation. Thus, it is recommended you choose a publicly-traded company or an
organization for which are available.
If you choose a privately held company, you must include independently audited financial data that is
sufficiently detailed to support your analysis. (and other) information is
suspect, since those who provide the information often have something to gain by portraying their
organizations in a certain way to the public.
JWI 599: Business Analytics and Capstone
Capstone Project Part 2
Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWMI 599 Capstone Project Part 2 (1196) Page 2 of 4
You are encouraged to consider choosing an organization in your own sector for your
Capstone Project. This could be a competitor, customer or supplier. It could even be your
own employer. This allows you to work with an organization and issue that has a direct impact on
your professional life and for which you may already possess some degree of knowledge.
Finally, the Capstone Project requires that you identify an opportunity that is significant enough
to warrant the discussion of a CEO and their Board of Directors that will lead the organization
to a sustainable market leadership position. Every discussion you have starting in Week 1 is
related to developing your arguments and plan for the Capstone Project. You will receive additional
guidance on this from your course instructor. It is to your advantage to post to the discussions early
and to pay attention to the feedback you get from fellow students and from your course instructor.
Note: If you have any questions about your proposed organization and the sufficiency/validity of the data,
please discuss this with your instructor as soon as possible. It is not the responsibility of the course instructor
to help you locate or secure required data.
Evaluation of Capstone Project Submissions
Please review the grading rubrics carefully. You will see that the most heavily weighted components require
you to come up with new insights, present an argument for your proposed changes, and provide
authoritative support for your arguments. As a CEO, you must be highly skilled at getting at the right
information, avoiding excessive or irrelevant data, and articulating why the data is important and how it
shapes your choices and actions.
Your Instructor will review your submission for Part 1 of the Capstone Project, and will challenge you, where
needed, to dig deeper. It is your responsibility to incorporate that feedback into your presentation.
JWI 599: Business Analytics and Capstone
Capstone Project Part 2
Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWMI 599 Capstone Project Part 2 (1196) Page 3 of 4
Capstone Project, Part 2: Board Presentation
Due: Sunday, midnight of Week 10 (20% of Your Course Grade)
Youve been working hard and have gained a lot of insight into your new organization during your first 90
days on the job as CEO. During that time, youve developed your Board Presentation Game Plan outlining
the critical components of your strategy for your vision. In doing so, youve taken a close look at the internal
and external competitive environments, youve examined the financials and determined whats needed to
accomplish your plan and what the payback should look like, and youve looked at the current people and
structures in light of what it will take to execute your strategic plan. Now, theres just one thing left to do
convince the Board to give you the go-ahead. This week youll make your pitch!
Your presentation will need to be well organized and compelling, and it will need to be delivered with the
executive presence expected of a CEO. You should make use of PowerPoint or other visual tools as part
of your Zoom presentation to support your delivery, butthere is no required sequence or organization for
your content. You must decide how you wish to begin, advance, and conclude the presentation.
If there is data that is important in presenting your plan, you must reference this in your presentation, but
do NOT waste your opportunity in front of the Board by delivering a data dump. Judiciously referencing
key data to support your position is a demonstration of your depth of knowledge and your capability as a
leader, but analytics alone will not win the day. Your presentation will be graded on your ability to:
Present persuasively, logically, and clearly
Demonstrate your executive presence using supporting infographics and delivery to convey
confidence, conviction, energy, and passion
Dress and speak appropriately, and exhibit the body language and mannerisms, tone, and mastery of
the content just as a CEO would
Formatting and Submission Requirements
1. Produced using the Zoom video tool
2. Maximum length is 5 minutes
3. IMPORTANT: Submit only the .mp4 format version of your saved file
4. Presentation must include PowerPoint or other visual support tools
5. Slide deck is not to exceed 15 slides
JWI 599: Business Analytics and Capstone
Capstone Project Part 2
Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course
guide is subject to change based on the needs of the class.
JWMI 599 Capstone Project Part 2 (1196) Page 4 of 4
Rubric: Capstone Project Part 2: Board Presentation
CRITERIA Unsatisfactory Low Pass Pass High Pass Honors
Stays in time
limit
Weight: 5%
Exceeds time limit
by more than 3
minutes.
Exceeds time limit by
2-3 minutes.
Exceeds time limit
by 1-2 minutes.
Exceeds time limit
by 1 minute or less.
Stays within 5-
minute time limit.
Stays in slide
limit
Weight: 5%
Exceeds 21 slides. Uses 20-21 slides. Uses 18-19 slides. Uses 16-17 slides. Uses no more than
15 slides.
Exhibits 4
Es + P
Weight: 20%
Demonstrates 1 or
none of 5.
Demonstrates 2 of 5. Demonstrates 3 of 5. Demonstrates 4 of 5. Demonstrates all 5.
Exhibits
Leadership
Qualities
Weight: 20%
Presenter is not
convincing that they
have done their due
diligence or that they
are the person to fill
the CEO role going
forward.
Presenter is
convincing that they
have done their due
diligence but is not
convincing that they
have the charisma to
lead the change
efforts proposed.
Presenter is
convincing that they
have done their due
diligence and is
convincing that they
have the charisma to
lead the change
efforts proposed for
the near-term fixes.
Presenter is
convincing that they
have done their due
diligence and that
they have the
charisma to lead the
change efforts
proposed or the
near-term fixes AND
the longer-term
solution.
Plus, the strategic
12- 36 month plan is
creative, innovative,
imaginative, and
original and it is
convincing that the
plan and leader will
fix present
challenges PLUS
make the plan
achievable.
Persuasive
Weight: 25%
Strategic plan is not
persuasive.
Portions of the
strategic plan are
persuasive.
The strategic plan
seems reasonable
but lacks support for
some or all
arguments and or
investments.
The strategic plan is
reasonable, well
supported but
misses on
convincing the
Board that they are
the CEO to lead this
change effort.
The strategic plan is
compelling with
evidence that
convinces the Board
that they are the
CEO whose plan
can be executed.
Clear
Weight: 25%
No real arguments
are made or
supported.
Arguments are made
but reasoning/logic is
difficult to follow.
Some arguments
are made, reasoning
and logic contribute
to the conclusion but
CEO hops from one
point to another.
Presentation
ensured that all
parts of the line of
reasoning contribute
to the conclusion.
Presentation moves
forward with a clear
direction but CEO
does not use smooth
transitions from one
point to another.
Presentation
ensured that all
parts of the line of
reasoning contribute
to the conclusion.
Presentation moves
forward with a clear
direction, rather than
hopping from one
point to another.
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