PART 1: ELABORATE ON JOB DUTIES
DUTY 1: Building dashboards and tools that will allow our team and cross-functional partners to self-service
their data- 20%
He will Accomplish this duty by taking the following actions:
Assisting to write SQL queries in Teradata and exporting these queries to tableau
Connecting Teradata severs through Tableau and creating extracts of data
Consolidating data from multiple sources in Tableau
Creating visualization of data trends so that they can accessed by all relevant business partners under the
guidance of a team member
Scheduling automatic refreshes hosting the dashboards on Tableau server
Maintaining dashboards which may go down due to spool space or server downtime
DUTY 2: Automating weekly, monthly, and quarterly reporting with a combination of SQL, Excel and BI tools like
Tableau that can scale globally-20%
He will Accomplish this duty by taking the following actions:
Compiling data from various digital marketing vendor sites, tableau dashboards by running Hive queries,
and Teradata queries
Creating VBA macros to consolidate and automate budget files for marketing
Creating reports using Adobe Analytics to track how traffic and orders varies by day and by device
Assisting to write Hive queries to access big data and scheduling queries on hive clusters
Creating visualization of data by importing all the above various files in the Tableau workspace.
DUTY 3: Partnering with stakeholders to understand business challenges and providing data or analysis to help
drive projects and solutions -5%
He will Accomplish this duty by taking the following actions:
Understanding customer retention from both customers tenure as well as their transactions to decide
inflection point
Providing assistance to perform Data cleansing and Exploratory data analysis before going into Modelling
phase
Creating new variables which may influence customer purchase decision and checking for
multicollinearity of input variables in regression modelling
Providing assistance to building logistic models to analyze the impact of the factors for inflection point
Conduct deep data analysis to gather actionable insights & providing recommendations
Providing support to design an effective retention strategy from the above analysis to retain customers
DUTY 4: Researching and discovering trends and correlations through data mining and analysis to develop
insights that can improve the program and drive effective decisions -20%
He will Accomplish this duty by taking the following actions:
Building Channel Mix Optimization model using Multi touch attribution of various digital marketing
channels
Building Markov Chain model based on user clicks across multiple channels to re-attribute contribution of
various channels more accurately
Compiling various marketing channels historical spend data across weeks by writing Hive and Teradata
queries
Building Decay curve to show customers response rate by time and to understand span of Ad effect on
customer
Building linear regression model to find the effects of various upper funnel marketing channel such as Paid
Social, Display & Retargeting on Search Clicks
Providing support for optimizing final spend using ROI & historical spend effect on a channel using Linear
Programming
DUTY 5: Using hard data and metrics to back up assumptions, develop business cases, and complete root cause/
analyses -20%
He will Accomplish this duty by taking the following actions:
Understanding the market and to build hypothesis
Arriving at list of purchase/customer centric metrics that could be used to test the hypothesis
Extracting metrics from Teradata and collaborating with various teams within organization to gather
marketing/sales information
Conducting Pre-period vs post period campaign analysis or Test vs Control analysis
Presenting the results by creating Trends/ heatmaps/plots C
Estimating the impact of campaigns by calculating the lift and forecasting to drive business decisions
DUTY 6: Working and collaborating with Data Engineers and BI Engineers to mine the right data sources
efficiently and accurately -10%
He will Accomplish this duty by taking the following actions:
Working with various data teams to understand the data architecture in legacy Teradata systems
Collaborating with various data teams and to map legacy data to current data schemes in Hadoop
Updating the mapping to accommodate the changes in data structures, and data flow
Communicating the mapping changes with all stakeholders to maintain consistency in dashboards and
reports
DUTY 7: Handling multiple concurrent projects while still delivering timely and accurate results -5%
He will Accomplish this duty by taking the following actions:
Preparing project planning strategies to plan resources, tools, budget, and tracking tasks to
be completed, to record milestones and major objectives achieved.
Participating in project management life cycle by creating a Work Breakdown Structure to plan the project
effectively by breaking down important tasks into manageable fragments and assigning them
appropriately to the respective project members.
Determining risk management strategies to avoid, reduce, absorb, transfer and contain the risk. Critical
paths are created by.
Creating critical paths by breaking down the project in logical sequences, estimating the time for each
activity and arranging the activities in the most efficient order.
Defining delivery time estimations and (Project Evaluation and Review Technique)
By scheduling weekly deliveries in fragments to ensure completion of the project on time. This helps in
keeping the progress report and up to date.
By getting the team members to report every day to know what tasks were completed or the progress of
the tasks and by whom.
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