In previous weeks you learned that your company decided to develop a new mobile ordering system in order to avoid losing customers to your competitor. Over the past few weeks you developed a summary showing how developing the new system would upgrade the current process and future process. In addition, you determined the skill sets of the technical and process human resources needed for the project implementation team. Finally, you discussed some of the customer interface issues and development issues that arise when designing a mobile software application.
This week, you will wrestle with some of the issues around how to approach the development of this system. From the previous assignments you will make your own proposal to the IT Steering Committee. Assume that the development effort will be done in-house and outside resources will only be brought in if needed.
How will you attract current and new customers to your mobile app by using social media?
Writea 350- to 700-word memo, with your recommendations to the IT Steering Committee. Include the following content in your paper:
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