Grading Rubric & Feedback Exhibit A
Executive Summary â€“ clear and
concise on key issues and
Industry Dynamics â€“ identifies key
issues about how the industry and
key competitors operate to provide
customer value and profitability
Performs an insightful Situation
Analysis using at least 3 appropriate
frameworks or concepts â€“ IDs
organization key issue(s)
Impact of situation or opportunities
are clear & specific â€“ magnitude is
identified (answers â€œso whatâ€)
Logical & Supported Reasoning for
determining Solution Criteria
Identifies at least 3 alternatives that
are Creative & Realistic
Alternatives Evaluated accurately
(e.g., in a matrix)
Recommendation addresses both
tactical & strategic actions
Identifies key implementation issues
Identifies impact to Competitive
Advantages & expected Competitor
Data utilized to support analysis
(numbers when available)
Clear & Concise – Grammar,
Efficiency (3 pages plus Appendices) 5
Additional work (e.g., research, addâ€™l
frameworks, financial pro-formas,
great charts or graphs)
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