Overview: In this assignment, you will discuss the role of public relations in an integrated marketing campaign. Note that this journal is private between you and the instructor.
Prompt: Read Case Study: How Fame Made Snickers’ “You’re Not You When You’re Hungry” Campaign a Success. In your journal assignment, address the following:
Guidelines for Submission: Your assignment should be two to three paragraphs in length. Any sources should be cited in APA format. Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
|Critical Elements||Proficient (100%)||Needs Improvement (75%)||Not Evident (0%)||Value|
|Role of Public Relations||Discusses the role of public relations in a marketing campaign to relay a cohesive message||Minimally discusses the role of public relations in a marketing campaign to relay a cohesive message||Does not discuss the role of public relations in a marketing campaign to relay a cohesive message||18|
|Strategies or Tactics||Examines the strategies or tactics used successfully||Insufficiently examines the strategies or tactics used successfully||Does not examine the strategies or tactics used successfully||18|
Relations and Marketing
|Discusses the relationship between public relations and marketing||Insufficiently discusses the relationship between public relations and marketing||Does not discuss the relationship between public relations and marketing||18|
|Key Performance Indicators (KPIs)||Identifies the key performance indicators for the given scenario||Inaccurately identifies the key performance indicators for the given scenario||Does not identify the key performance indicators for the given scenario||18|
|Cohesive Message||Recommends changes that would create a stronger, more cohesive message||Minimally recommends changes that would create a stronger, more cohesive message||Does not recommend changes that would create a stronger, more cohesive message||18|
|Articulation of Response||Submission has no major errors related to citations, grammar, spelling, syntax, or organization||Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas||Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas||10|
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