Project 3 (80 points) – due at 11:59 p.m., on Sunday, Dec. 6.
Paper must include a 9-10 page narrative, written in 12-point Times New Roman font, with 1-inch margins all around, and double spacing in the narrative and between paragraphs. (Do not put more than double spacing between paragraphs.)
Use the headers for your narrative that are listed in the Grading Rubric.
Reference list (all sources of information you used in the project) should appear at the end of the 9-10 page narrative, and all sources must be cited in the body of the paper.
You must use a minimum of 4 references for this project. Note: Whats Your Digital Business Model? can be one of your sources.
References and Citations
If you use sources beyond your own experience, you must cite them in the body of the text and include them in a reference section at the end of the project. Note: Including only a link to a reference is not acceptable. You must use the following reference formats, which cover references from journals, books, and online sources.
Neilssen, P. & Van Selm, M. (2008). Surviving organizational change: how management communication helps. Corporate Communications Journal, 13, 306-318.
In-text citation: (Neilsen & Van Selm, 2008)
–Weill, P. & Ross, J.W. (2009) IT Savvy: What Top Executives Must Know to Go from Pain to Gain. Cambridge, Massachusetts, Harvard Business Press.
In-text citation: (Weill & Ross, 2009)
Online Reference with an author:
Walker, A. (2019, November 14). Germany avoids recession but growth remains weak. BBC News. Retrieved from https://www.bbc.com/news/business-50419127
In-text citation: (Walker, 2019)
Online Reference with no author:
Australia fires: Catastrophic alerts in South Australia and Victoria. (2019, November 11). Retrieved from https://www.bbc.com/news/world-australia-50483410
In-text citation: (Australia fires, 2019)
Online Reference with no date (n.d.):
University of Amsterdam. (n.d.). About the UvA. Retrieved November 20, 2019, from https://www.uva.nl/en/about-the-uva/about-the-university/about-the-university.html
In-text citation: (University of Amsterdam, n.d.)
If you use a direct quote, use quotation marks and indicate the page number on which it appeared. If it was from an online source, put the paragraph number:
Journal or book – (Sullivan, 2013, p. 23)
Online source (Edwards, 2015, para. 4)
Choose one of the next-gen digital companies listed below (all are included in Whats Your Digital Business Model?) and write a detailed case analysis of the company that addresses the issues listed under Grading Rubric. Follow these formatting instructions for your project:
Here are the companies you may choose from:
Procter & Gamble
Commonwealth Bank of Australia
Johnson & Johnson
Grading Rubric for the Project: Use these elements as headers for your paper:
I. History of the company 8 points
II. Quadrant of the Digital Business Model Framework in which the company started out 8 points
III. Threats faced by the company from digitalization 8 points
IV. Companies that were competitors 8 points
V. Opportunities presented by digitization 8 points
VI. How this company rates on the eight organizational capabilities needed to become a next-gen digital enterprise 8 points
VII. How the company has succeeded in competing digitally through content, customer experience, and digital platform 8 points
VIII. The companys current competition in the same business sector 8 points
IX. What is on the horizon for this company 8 points
Proper formatting of your paper will also be part of your grade 8 points
Here are links to articles/slideshares about the companies you may choose from:
BBVAomnichannel, working toward becoming an ecosystem
Commonwealth Bank of Australia-omnichannel
Johnson & Johnson-supplier/working toward becoming an omnichannel
LexisNexisomnichannel, working toward becoming an ecosystem
Procter & Gamble-supplier/omnichannel, working on becoming an ecosystem
USAA-omnichannel, working toward becoming an ecosystem
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