Overview: Drawing from the research findings you previously shared in your report, you will prepare a persuasive proposal (4-6 single spaced pages, 11-12point font, not including title page, table of contents, etc).
This proposal should outline and suggest a specific plan for preparing a social media campaign for your company. Remember that your company is a new up-and-coming company that does not yet have a social media presence.
Path to Completion: You will continue to use the primary research from your report as examples. The proposal will also require you to search for and use secondary research sources to support your recommendations.
Audience: Your audience for this project is the Social Media Communications Committee, which includes the company’s CEO and CTO. This is a different audience than the report! This time, you should not need to focus on explaining general information about social media.
Purpose: Your goal in this proposal is to advocate for a specific course of action of what your company should do to use social media effectively.
You are not only presenting or positioning information for decision makers (as you did in the report project), but this time you are also presenting a persuasive case about developing and implementing a social media campaign that is responsive to the company’s needs.
When drafting the proposal please remember to review models/samples of other proposals as a way to plan and guide your writing.
Regardless of how you choose to draft and organize the proposal, your project is required to have these sections:
|Title Page||Introduce yourself, the business, and the main social media marketing strategy|
|Introduction||A brief overview or summary of the project that includes your purpose for drafting the proposal. Do not include information that the audience would know (i.e. information about your company, general information about social media platforms, etc.)|
|Primary Research||The most important/ persuasive data and facts pulled from your report|
|Secondary Research||At least two outside sources pulled from your secondary research worksheets|
|Persuasive appeals that invite the reader to act on the information presented. Consider including a timeline, budget, or other action items that indicate the next steps in your plan of action. This is where you tell your audience HOW to make your plan happen|
|Conclusion||End with strength: summarize main points, look to the future, and thank readers for their time.|
In addition to the criteria specified in the WPC Written Communication Rubric, in order to earn an “A” on this assignment, your report should:
Your final draft of your report should also be free of any unnecessary errors and/or discrepancies that might undercut your ethos or credibility as a writer
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