Purpose
In Project #2 you will work in groups to write a short (8-10-page) internal unsolicited proposal on a social and/or ethical issue within your field of business that your group finds relevant. Proposals are persuasive reports that describe a problem, offer a solution, and explain the value of the solution to a defined audience. Youll be writing to a group of readers who may or may not have the ability to solve that problem; your proposals primary goal is to persuade your readers to act. Your groups proposal will culminate in a professional presentation of your work which will be recorded as a group via Zoom and submitted with your final proposal.
The Proposal
Proposals come in many varieties, but readers will expect all persuasive messages to have several sections, components or movements. Although your group may vary the organization of your appeal, the proposal must address these areas:
The writers purpose and the readers need in an introduction
The background or context of the problem
The need or problem to be solved
A description of your groups plan to solve the problem
The benefits of the proposal to the proposals readers
The costs associated with your solution (in the form of a fiscal impact section or a budget section)
A conclusion that suggests a desired action
Proposal Specifications
Length: 8-10 pages of body text (2000-2500 words)
Margins: 1 inch all around
Line Space: Single
Paragraph Breaks: Line space; no indent
Font Size: No smaller than 11pt for serif, 12 for sans serif
Executive Summary: Yes, not counted in page count
Headings: Descriptive, No more than 2pts larger than text type
Page Numbers: Bottom, flush right margin, text size
Title Page: Yes, with course name, instructor name, proposal title, group members names
Visuals: At least two visuals, with captions/titles placed following standard convention
Citations: Footnote format; . Apply at least three peer reviewed sources.
Importance of Research
Your groups proposal must rely on research to inform and persuade your reader. The reader is expecting you to provide a range of in-depth, high-quality facts and/or observations, and will be making a decision based on the information you provide. The proposal is a persuasive document, which means you must use at least two of the three rhetorical appeals we have discussed in class (primarily logos and ethos). Plan on conducting comprehensive research: your proposal must cite at least three peer reviewed sources.
Proposal Topic
Choosing a topic for this proposal is the most important decision your group will make, and the topic or issue you choose to write about could determine the projects success. You have tremendous flexibility regarding proposal topics, but this topic must be related to a social and ethical issue in business.
Your group should write about a topic within your field of business, and one that youre interested in. You should be passionate about the topic as a group, and each member must buy into the topic. Perhaps more importantly, you need to choose a topic that will yield enough content for these key parts of the proposal:
A business topic or problem relevant to the reader. Your goal is to propose a beneficial solution to a defined problem. Your group must choose a problem that the reader will find important.
A problem with a workable, realistic solution. The description of your plan, your groups recommendations for a solution, serves as the proposals core.
A solution with tangible benefits to the audience. Your proposal must articulate those benefits to its readers.
Here are some examples of potential topics to choose from:
Your team works for a major tech company. Each of you have different roles within this companymarketing, product development, engineering, finance, HR, etc. But you all agree on one thingyour company should offer employees the option to work from home on a permanent basis. Write an internal, unsolicited proposal that outlines your argument for this change, acknowledges any potential obstacles, provides support to prove that this is a good option for the company, and develops a plan and budget for implementation. Consider this source as a starting point for your research: Workers Want to Stay Home. (Links to an external site.) Also review New Research About Remote Work. (Links to an external site.)
Your team works at a local San Diego restaurant. As you are aware, many restaurants nationwide have been hit hard by the effects of COVID-19, often enduring closures, changes to dine-in regulations, safety standards, and ebbing and flowing of take-out business. Ultimately this has changed the nature of the restaurant and hospitality industry for good.
Your team works as a group of front of the house (FOH) employees, like servers, bartenders, hosts, etc. Propose a pivot for your restaurant. What new strategy, plan, or approach to business can your restaurant take to be successful now given the current climate in this industry? What changes can you make to your advertising, business model, menu offerings, or rewards programs that will help drive business to your restaurant? Be specific here. Propose only one new strategy and fully develop your argumentyour plan, support/evidence, and budget. Check out these articles to get started:
How to Build Your 2021 Business Strategy in the Face of Uncertainty, (Links to an external site.)
Some San Diego Restaurants Pivot to Casual Take-Out & Delivery-Only Concepts (Links to an external site.)
Perfecting the Pivot: Pandemic Survivors (Links to an external site.)
Your team works as entry-level employees for a small college-area coffee shop in San Diego, California. As an employee, you have noticed very little reaction or response from your company to major social issues like BLM, global warming, systemic racism, police brutality, LGBTQ+ discrimination, and COVID-19. As a for a business that also serves college students, your group feels that your company needs to do better acknowledging and addressing one of these issues.
Write a proposal that argues for this change, acknowledges any potential obstacles, provides support (research) to prove that this is a good option for the company, and develops a plan and budget for implementation. Consider starting this project by reading some companies statements of support after the murder of George Floyd: Companies like Netflix, McDonalds and Target are Speaking Out amid the George Floyd Protestsand Some are Actually Taking Action. (Links to an external site.) Also, check out what Lego is doing: Lego “Everyone is Awesome.” (Links to an external site.)
Are dress codes at work necessary? Author Carmen Rios (Links to an external site.) has argued that Dress codes make room to turn a lot of ‘isms’ into policies especially since typical standards of professional dress are, at the core, racist, sexist, classist, and xenophobic. Write an internal, unsolicited proposal to your workplace arguing that the dress code should either be removed entirely from company policy or should be revised to reflect a more modern understanding of inclusivity, anti-racism, anti-discrimination, and equity. Use research to support your argument. Be sure to clearly explain your argument, acknowledge any obstacles to implement this change, provide clear and reliable support, and develops a plan and budget for implementation of this new policy.
Develop your own topic. Write an internal, unsolicited proposal for a new product or service that you believe would add value to an existing company or investor group. Your proposal should outline your argument for this change, acknowledge any potential obstacles, provide support to prove that this is a good option for the company, and develops a plan and budget for implementation. Here are a few resources to help you brainstorm some ideas.
You Think Your Job is Tough Fords Futurist Predicts 7 Trends for 2021 (Links to an external site.)
Institute for Human Rights and Business: Top 10 Business & Human Rights Issues (Links to an external site.)
Business Titans Pull Back from GOP After Capitol Insurrection (Links to an external site.)
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