The factors of organizational contents

Assignment instruction

Watch the seminar critique linked and critique it on the factors of organization, content, subject knowledge, graphic, eye contact, elocution, enthusiasm and time. Write at least 1 paragraph for each topic.

Briefly summarize seminar into parts of presentation, improvement and what you learned


Seminar to critique:




*This is an example of what the paper should look like*


Grading Rubric for Seminar Critiques (Biol 405W)

Drewnowski, Adam. “NIH VideoCast – The Seattle Obesity Study: Measuring Access to Healthy, Affordable Foods.” National Institutes of Health, U.S. Department of Health and Human Services, 23 Mar. 2010,


Grade the seminar in the following areas:

  • Organization (0-20pts):20

Dr. Drewnowki was well organized in his presentation. He first thanks the groups that he worked with such as public health, urban planning, and transportation. He makes it a big point that poverty and obesity do coexist. He explains he wants to focus on the access issue to nutrient rich foods. The first half of his speech includes graphics to illustrate obesity patterns. He compares energy density vs food costs finding that nutrient poor foods are cheaper compared to nutrient rich foods. He then presents graphics illustrating obesity prevalence in the US, a Bar graph depicting obesity prevalence according to income, ethnicity, and age. He pays specific attention to King’s County in Washington which he illustrated the obesity by zip code vs income. He includes the census tracts of obesity in each county according to income, race/ethnicity, BMI diagnosed diabetes, and disparity rating. In the second half of this seminar he describes the research that he has done in Kings county. He conducted a study which included 2,001 participants which included adult males and females who participated in a 25 min phone interview. He asked about their food shopping, diet quality, and overall health. He then sent food frequency questionnaire and then geo coded all the locations that the participant went to. He concluded that there were four times more super markets located in white neighborhoods than black neighborhoods. He also concluded that there were 2.4 fast food restaurant per square mile in black neighborhoods compared to 1.5 in white neighborhoods. He measured the profile of super markets that participants went to by income and education. Finally, he mapped out the clustering of obesity in the King’s county area. Dr. Drewnowski added a concluding slide which stated his key finding in his research.

  • Content (0-20pts):20

Dr. Drenowski includes large amount of data in his seminar. He first discussed how nutrient poor foods were less expensive compared to nutrient rich foods. He explained how this affected the buying decision of individual who were in low income neighborhoods. He explained that this proves obesity and poverty do coexist. Throughout his seminar he compared low income to obesity, including graphs and images comparing low income and high obesity rates. He sent questionnaires to the participants in his study asking if their low income affected their dietary buying decisions which was an overwhelming “yes” response. He then did the same thing to higher income participants which they said “no” that their income did not affect their dietary buying decisions. He geocoded where his participants lived, worked, and ate. As stated before he concluded more fast food restaurants located in black neighborhoods with less supermarkets. He also found spatial clustering of individual who were obese and those who were lean. He explained difficulties in his study for example, determining a populations income just based on the real estate value could contain errors, also determining the quality of food at different super market chains was difficult as well.

  • Subject Knowledge (0-20pts):20

Dr. Drewnowki’s knowledge on health and nutrition seemed extensive. He has many years of experience doing research on the topic of obesity. He received his PhD in psychology at Rockefeller University, a masters of biochemistry at Oxford University, and a post-doc in Toronto. He is currently an epidemiology professor, director of the nutritional sciences program, and the director of the center of obesity research at the University of Washington.


  • Graphics (0-20pts):20

Most of the graphics he used were easily understood and proved the points he was making. When he first used the graph of energy density of foods vs cost it proved that people suffering monetarily had a higher chance of purchasing high density foods at lower costs. These energy density foods were unhealthy with low amounts of nutrients. He then focused on the Seattle area which is where he had done his research. He presented an image which was color coded depicting the real estate values vs obesity. This helped prove his point showing that people living in lower cost homes had a higher amount of obesity rates. He then graphed these amounts for the audience to easily understand this. Next, he presented another image showing the different counties however in this image it was comparing ethnicities of these population showing white vs nonwhite and then compared this image to another depicting the average heights vs weights in the same areas (BMI). This solidified his idea that minorities in this area average a higher average weight (BMI) compared to non-minorities. It should be noted that minorities usually have lower salary compared to non-minorities. On the next slide he included the same image however showing the levels of diagnosed diabetes. He links all of this data to indexes of disparity (low education, welfare, unemployment, female headed households).  The goal of all of this was linking obesity, diabetes, metabolic syndromes to deprivation and disparity at a very fine scale.  He presents an image depicting how higher obesity levels are in proximity to higher amounts of fast food chains. The density of these fast foods was linked to obesity areas. He then presents an image comparing the prices of different categories of foods at local grocery stores and compared the typical grocery basket of different education levels of individual and different income levels. He found that lower educatedindividuals had a higher prevalence of buying more energy rich foods compared to vegetables and nutrient rich foods. This was also seen with individuals having a lower income.


  • Eye contact (0-5pts):3

I don’t believe he made adequate eye contact with the audience. He did make eye contact periodically however, he mainly looked at the monitor that was in front of him where he tried to explain the numerous graphs and images that he included in his seminar. When he reached close to the end of his seminar he began to explain his key finding and conclusion while looking at his audience.


  • Elocution (0-5pts):3

He did a good job at explaining all the graphs and images and how it related to his research and what finding it led him to. However, once he started to explain geocoding it seemed unclear how he did it and how it affected his research. He did do a good job explaining sources of error in his experiment and how this may have a small effect on his data.


  • Enthusiasm (0-5pts):2

He did not seem very enthusiastic when explaining the research, he seemed very monotone. He did not move at all or emphasize any parts of his research. This made the seminar feel uninteresting for me as an audience member. I believe if he moved around the stage, made hand gesture explaining the data he would have had the potential to grab the audience’s attention.


  • Time (0-5pts):3

His speech did not last under the allotted hour. The video had last 58 minutes, and he started around the two-minute mark after the host had introduced him. He had finished around the 45-minute mark and had not taken any questions from the audience. Once he had finished the host had begun to speak to thank him for his seminar and his research.


  • Overall grade (0-100pts):91/100


Briefly summarize:

                Strong points of this presentation –

Dr. Drenowski has done extensive research and explained his finding in an organized way. He used detailed statistical data and images even though they were hard to follow at times. His strongest point was his experiment and how he explained his procedures. They were easily understandable until he spoke about geocoding.



                Areas for improvement –

Areas of improvement for Dr. Drenowski include, enthusiasm and elocution. He should move around more and raise his voice when he’s going over key finding to make it seem like he cares about his own research. He could also look at the audience more instead of looking at the monitor in front of him. I feel like it would have been a good idea to take questions from the audience because I personally had a few. I don’t believe he needed all of the images that were presented.


                What you learned from this seminar that can help you with your oral presentation –

I have learned to be more enthusiastic about the topic that I am speaking about. I’ve learned to not be afraid to be mobile during the presentation and that it is good to be expressive when I am speaking about my topic. I currently need to work on making eye contact with my audience.

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