April 3, 2021
The Internet revolution and information technology have transformed how business is carried out. Digital marketing is taking shape in the recent era. Lately, business transactions are conducted virtually through e-commerce platforms, mobile applications, and websites (Shukla & Nigam, 2018, p. 115). Coronavirus pandemic has further compromised people’s physical contacts due to self-isolation needs to curb its spread, reducing the physical contact of marketers and clients. An online business transaction is taking shape amid the Pandemic necessitating online marketing to build a brand and promote client-brand engagement. The research aims to determine how social media has become a digital marketing platform as the new way of doing business.
|Vinerean, Simona. “Importance of strategic social media marketing.” (2017).||Social media platforms like Facebook, Twitter, YouTube facilitate online marketing by massive, targeted customers.
Social media strengthens the customer relationship, promotes interactive marketing, and offers empirical data supporting service quality transformation. Both researchers and professionals have been interested in using social media in the field of online marketing. Many research studies have looked at social media marketing from various angles to illustrate the many roles these networks represent, ranging from brand equity to customer service.
|Husain, S., Ghufran, A., & Chaubey, D. S. (2016). Relevance of social media in marketing and advertising. Splint International Journal of Professionals||Social media platforms like Facebook allow consumers to share experiences, opinions, and knowledge of the company brand.
Social media platforms help clients obtain related info, evaluate and compare products, prices, and learn about products, thereby promoting brand engagement. Online marketing generally refers to paid social media advertisements and the social sharing of information, videos, and photographs for marketing purposes.
|Whiting, A., & Deshpande, A. (2014). Social media marketing: A myth or a necessity. The Journal of Applied Business and Economics, 16(5), 74.||Social media platforms help companies persuade clients to purchase products.
Social media promotes the marketing of products through brand building, interactive marketing, and increasing access to a greater audience. Effective use of social media marketing (SMM) is seen as a game-changer, and as it grows, it can play a more significant role in how clients are updated. As a result, it is becoming increasingly necessary to run timely online advertisements.
|Bhatti, A., Akram, H., Basit, H. M., Khan, A. U., Raza, S. M., & Naqvi, M. B. (2020). E-commerce trends during COVID-19 Pandemic. International Journal of Future Generation Communication and Networking, 13(2), 1449-1452.||Coronavirus has made 52% of consumers avoid shopping in crowded areas.
Online sales, marketing, and purchases increased during the Pandemic due to the need to self-isolate and buy from home. E-commerce has emerged as a viable alternative and is now seen as the best option in this situation, with e-retailers offering products that customers would typically purchase in a superstore.
|Alfonso, V., Boar, C., Frost, J., Gambacorta, L., & Liu, J. (2021). E-commerce in the Pandemic and beyond. BIS Bulletin, 36.||Covid 19 pandemic has made e-commerce and online marketing more significant in recent times.
Many countries purchase goods, seek brand information, and make orders virtually for fear of contracting the disease. As calculated by the Oxford Covid-19 Government Response Tracker stringency index, e-commerce growth was faster during the outbreak, where containment measures were tighter.
|Chierici, R., Del Bosco, B., Mazzucchelli, A., & Chiacchierini, C. (2019). Enhancing brand awareness, reputation and loyalty: The role of social media. Int. J. Bus. Manag, 14, 153-160.||Social media helps companies build brand awareness, brand reputation, strength, and brand loyalty among clients.
Social media facilitates brand information sharing and customer engagement with the brand, besides establishing lasting relationships with clients. Brand loyalty tends to depend on social media responsiveness. This observation provides an exciting perspective for practitioners to consider reinforcing brands in the digital media era.
|Alam, M. S., & Khan, B. M. (2015). Impact of social media on brand equity: A literature analysis. AIMA Journal of Management & Research, 9(4), 1-12.||Social media marketing is a powerful tool for digital marketing, communication, and brand strength building.
Social media platforms have changed the way people interact with brands and communicate on brand.
|Nawaz, S., & Abbas, R. Integrating CBBE Theory to Drive Brand Knowledge: Using Social Media Brand Communication, Brand Image, and Awareness as Antecedents.||Social media has access to a vast audience and helps companies in brand awareness, brand image, identity, and loyalty building.
It helps in building client relationship with the brand and improve brand achievement and consumer -brand engagement. It has been the most widely used and successful marketing and communication method. As a result, brand managers are increasingly interested in using social media widely in tapping opportunities from all angles.
|Kozinets, R. V. (2014). Social brand engagement: A new idea. NIM Marketing Intelligence Review, 6(2), 8.||Social media promotes interactive communication on brand, supports image, video, and brand meanings, promoting customer brand engagement.
Social media and engagement increase customer-brand relationship and company salesperson-customer-brand relationship. Consumer-service tactics now also include social media tracking to track down customer grievances and route them to the required customer-service staff.
|Franzak, F., Makarem, S., & Jae, H. (2014). Design benefits, emotional responses, and brand engagement. Journal of Product & Brand Management, 23(1), 16-23.||Social media branding, brand management, and engagement contribute heavily to marketing and company sales. Brand interaction is a distinct form of brand action with little coverage in the design and marketing literature. It takes a design-oriented approach to brand interaction, stressing the importance of consumers’ emotional reactions to design benefits.
Brand engagement influenced consumer’s emotional attachment, response, and behavioral outcome and defined customer experience.
Shukla, P. S., & Nigam, P. V. (2018). E-shopping using mobile apps and the emerging consumer in the digital age of hyper retail personalization: An insight. Pacific Business Review International, 10(10), 131-139.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more