“Presents an account of what happened to a business or industry over a number of years. It documents the events that senior managers have to deal with, such as changes in the competitive environment, and it shows the managers’ response, which usually involved changing the business- or .”
WHY CASE STUDIES?
They provide you with experience of organizational problems.
You will learn to wear a management hat.
They illustrate what you have learned in different courses (management, marketing, administration, economics, etc.)
They allow you to evaluate the solutions that specific companies adopted with their problems.
You will be like a detective looking-in on a real company and analyze their decisions.
You will be able to play management’s uncertain game.
You will be able to
They lead to class-room discussions on how to best tackle the uncertain world of business.
Adopted from: Business Resources for StudentsCase Studies: http://college.cengage.com/business/resources/casestudies/students/analyzing.htm
STRATEGIC MANAGEMENT & CASE STUDIES
The current situation in the airline industry and the rise and demise of both Eastern and Pan Am suggest that managers of today’s airline corporations must manage their firms strategically. They cannot on , historical policies, or simple extrapolations of current trends. The industry is simply too volatile for that!!
Airline CEOs must ask three key strategic questions:
Where is the organization now? (Not where management hopes it is)
If no changes are made, where will the organization be in one year? Two years? Five years? Are the answers acceptable?
If the answers are not acceptable, what specific actions should management undertake? What risks and payoffs are involved?
What is STRATEGIC MANAGEMENT? It is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning (both internal and external), strategy formulation (strategic planning), strategy implementation, and evaluation and control. The study of STRATEGIC MANAGEMENT therefore emphasizes the monitoring and evaluating of external opportunities and threats in light of a corporation’s strengths and weaknesses in order to generate and implement a new strategic direction for that corporation.
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