Web Design for Innovation Assessment

This is an individual assessment. Leading on from assessment one, you will use your original prototypes to complete the website for Northampton Taxis using Dreamweaver. Additionally, you will write a reflective piece detailing how you created an associated mobile app. This will include designing a mobile app layout using Appy Pie. This assessment is based upon the Northampton Taxis case study. However, if you have a specific company or idea you would prefer to base your work on, you can discuss this with your lecturer. The components to be assessed in this final piece of coursework are;
The two components to be assessed are:
1) Reflective Piece: Maximum word count of 1,000 words
2) Dreamweaver Website: Created in Dreamweaver
Continuing your work as a Web Developer for Northampton Taxis you have been asked to complete the Design and Development stages to produce a website and mobile app. You will use the requirements and design documentation created in assessment one to inform your design. In modifying the webpages remember the company contact information is as follows:
Office Location: Northampton Taxis, 1-3 Gold Street, Northampton, NN1 1AX.
Email address: [email protected]
Web address: www.northamptontaxis.co.uk
Facebook: www.facebook.com/northamptontaxis
Telephone: (01604) 234234
The web development element of this assessment will enable you to demonstrate your knowledge of web design in a practical context. Using your prototype designs from assessment one, you will modify your original HTML pages using Dreamweaver:
1) Home Page (save this as home.html)
2) About Us (save this as about.html)
3) Services (save this as services.html)
4) Bookings (save this as bookings.html)
5) Airport Prices (save this as airports.html)
6) Contact (save this as contact.html)
Course: ENT 6A7: Web Design for Innovation
Assessment: Assessment Two: Web and App Development
Reflective Piece: Maximum of 1,000 words
TMM: 50%
Summative Submission: Dreamweaver Pages (uploaded as zip folder to Blackboard)
Reflective report in MS-word or PDF Format
Hand-In Date: Week 12 by 11.59pm via Blackboard (Friday 30th April 2021)
Module Leader: Dr. Sylvie Studente
The app development element of this assessment will enable you to demonstrate your knowledge of mobile design in a practical context. Using Appy Pie you will create a simple app to include the following:
 A clear navigation layout
 Application of background colour
 Link to the Northampton Taxis website
 Link to the Northampton Taxis Facebook page
 A Click to Call option to call the company office
 Google maps showing the location of the Northampton Taxis office
 Create an online form so customers can make bookings via the app
You will include screen shots of your app development in the reflective report.
In your reflective report you should ensure you address the following (as sub-sections):
1) Critical reflection and description on the app development process
2) Critical reflection on lessons learned
Ensure that you include title page, contents page and reference page in your submission. You are expected to draw upon reference sources.
Submission requirements for this assessment are outlined in the table below:
Submission Item
Submitted Via
Submission date
6 web pages modified in Dreamweaver. Uploaded as zip folder
Friday of week 12 by 11:59pm
Reflective Piece
Should be submitted in MS-word or PDF format.
Friday of week 12 by 11:59pm
Mobile App Design
Screen shots to be included within the reflective piece
Friday of week 12 by 11:59pm
Plagiarism includes submitting work that has been written by someone else and copying passages from other sources without references. Plagiarism is easy to detect and will be acted upon. The Academic Misconduct procedures at Regent’s University London will be followed in cases of plagiarism.
Weight %
Reflective Piece
Presentation of reflective piece: presentation, references and structure
Critical reflection and description on the app development process
Critical reflection on lessons learned
Appendices: Relevant Screen shots
Reflective Report Total
Web and App Design
50% Web Pages in Dreamweaver
Background image / colour / page properties / fonts / HR
Inserting images with ALT attributes / roll over image
Use of tables to structure page content/hold content
Inclusion of an unordered or unordered list / titles
Booking form correctly created / use of links
Use of CSS rules for formatting
Web Development Total
37 Mobile App Development
Clear Navigation layout / background image / colour
Link to web site / facebook / googlemaps
Click to call option included
Online form created and linked to app
App Development Total
Final Total

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